“I don’t want to look fake or overly polished—I just want to look like me.”

If you’ve ever worried that professional photos will make you look too posed, too perfect, or just… not like you—you’re not alone. This concern comes up all the time, and it’s one of the biggest reasons people hesitate to book a brand shoot.
The good news? Brand photography should never feel like you’re putting on a persona. In fact, when done right, it does the exact opposite—it helps your true personality shine through so your audience connects with the real you.
As a Vancouver branding photographer, my job isn’t to turn you into someone else—it’s to help you feel confident, aligned, and at home in front of the camera.
Let’s Talk About the Fear of Looking Inauthentic
Most of my clients say some version of:
“I don’t want to look too posed.”
“What if I don’t recognize myself?”
“I want to show the real me—not a filtered version.”
These are all valid concerns. We’ve all seen brand photos that feel more like magazine covers than something you’d see on a real entrepreneur’s website. The key to avoiding that? Intentional preparation and guided photography that reflects your brand personality.
📥 Download my Brand Shoot Planning Guide → to help you clarify your visual identity before you shoot.
How We Make Sure You Look—and Feel—Like You
Here’s how I help you show up as your most genuine self:

1. We start with brand alignment
We talk about:
- Your voice and tone
- Your values and client experience
- The energy you want to communicate (calm, bold, playful, luxe…)
- What “authentic” means to you
🎯 Read: What to Wear for Your Brand Photo Shoot → to ensure your wardrobe matches your personality—not someone else’s.
2. We plan your visuals around your brand story
This means your images don’t just look good—they communicate something real about who you are and what you do. Whether you’re laughing over coffee, jotting notes at your desk, or moving through a natural space, we’ll design the shoot to feel like a day in the life—not a forced photoshoot.
📸 Read: How to Plan the Perfect Brand Photo Shoot for Maximum Content Variety →
3. You get full posing guidance—without feeling posed
You don’t need to know what to do with your hands. I’ll guide you gently through natural movements, conversation, and candid moments that feel comfortable—so you can show up relaxed and connected.
💬 Still feeling nervous? Read: I Hate Having My Photo Taken—Can I Still Book a Branding Session? →
These Photos Aren’t Just for Your Website—They’re for You
Of course, we’re capturing photos to use across your brand channels. But we’re also creating images you’ll feel proud to share. Ones that make you say, “That’s me. That’s exactly who I am.”
When your photos feel like you, everything from showing up on Instagram to pitching your offers gets easier. You’re not performing. You’re simply being yourself.

Want Brand Photos That Actually Feel Like You?
Let’s create imagery that reflects your personality, your values, and your story—without the stiff poses or fake smiles.
Book a Free Discovery Call →
Grab the Free Brand Shoot Planning Guide →