When we Planned Kizzy’s Branding Session, She Had One Big Goal—Connection
Kizzy is a familiar face in Maple Ridge. Her iconic macarons draw lines at every farmers market she attends. But behind those sweet, colorful treats is a bigger story—a connection between her bakeshop and her small farm that most people never knew existed.
Until recently, Kizzy had never formally introduced herself online. She had built her business through word of mouth, local love, and irresistible flavor. But now, she was ready to put a face to the brand—and not just for her macarons, but also the farm-fresh roots they’re connected to.
She wanted her audience to see it’s all her—the one who grows, bakes, teaches, and builds community, one sweet bite at a time.
What We Planned for Her Brand Shoot
For Kizzy’s half-day brand shoot, we focused on three core elements:
1. Warm, welcoming headshots
This was Kizzy’s first time sharing her face online—and we wanted it to feel natural and grounded. We captured her in soft, joyful poses in her kitchen and garden, reflecting the warmth her customers already feel when they buy from her.
2. Macaron-making in action
We documented one of her macaron classes—featuring both kids and adults! This part of her business brings people together in the most joyful way, and her brand photos needed to show not just what she does, but how it feels to be in her world.
3. A peek into her small farm life
To visually connect her baking to her roots, we spent time outdoors on her farm. Bare hands, herbs, sunshine, and dirt under the nails—it was storytelling gold.
Bringing Her Brand Story to Life (Without Stiff Poses)
Kizzy was a little nervous at first—she had never done a shoot like this before. But we took a lifestyle approach that made everything feel relaxed and fun. Her personality—cheerful, community-focused, and full of colour—shines through in every frame.
We used her real space, her real ingredients, and her real students. And that authenticity? You can feel it.
📸 Curious how I create relaxed brand shoots like this?
Read: What to Expect From Your Brand Photo Shoot →
How Kizzy’s Planning to use Her Brand Photos Now
- Website update with images that reflect her process
- Instagram posts that build trust and boost engagement
- Marketing her macaron classes with warm, real-life images
- Connecting her farming roots to her baking story
She now has a visual library she can pull from all year long—whether she’s announcing a new flavor, promoting a class, or just sharing a peek into her process.
🎯 Want a shoot that gives you more than just headshots?
Read: How to Plan the Perfect Brand Photo Shoot for Maximum Content Variety →
Want Brand Photos That Tell Your Whole Story?
Whether you’re baking, coaching, creating, or farming—your story deserves to be seen. Let’s capture it.
Book Your Free Discovery Call →
Download the Free Brand Shoot Planning Guide →
