12 Strategic Ways to Use Your Branding Photos to Build Your Business
You booked the shoot, you showed up with a clear strategy, and now you have a beautiful gallery of brand images that actually feel like you.
So what happens next?
The power of brand photography doesn’t stop once the camera is packed away. In fact, that’s just the beginning.
Brand photos are visual assets that can work as hard as you do—but only if you know where and how to use them. Whether you’re a creative entrepreneur, service provider, or hospitality brand, here are 12 strategic ways strategic ways to use your branding photos to build your business.
1. Website Header & Hero Section
First impressions matter. Use your strongest portrait or brand lifestyle shot in the header of your homepage to immediately connect with your ideal audience.
2. About Page
Pair brand portraits with your personal story to build trust and connection. People want to see the face behind the business.
3. Social Media Profiles
Update your profile photos, cover images, and highlight covers with on-brand visuals. This keeps your online presence consistent and professional.
4. Instagram Content
Use a mix of your brand images in carousels, reels, and stories to stay top-of-mind and maintain visual consistency.
5. Email Marketing
Incorporate visuals into your welcome sequence, newsletters, or launch emails. Photos boost engagement and create a more polished experience.
6. Lead Magnets & PDFs
Design your freebie or downloadable guides with branded visuals that reflect your vibe and voice. It instantly elevates perceived value.
7. Blog Posts
Use relevant photos to break up text, add context, and improve SEO through image alt text and keyword-rich file names.
8. Sales Pages
Show you in action, behind the scenes, or working with clients. These visual cues help your audience imagine what it’s like to work with you.
9. Client Onboarding & Welcome Packets
Make your client experience feel intentional from the start by using branded visuals in your PDFs, proposals, or welcome materials.
10. Press Features or Guest Expert Spots
Have high-quality imagery ready when you’re featured in an article, podcast, or summit. It adds credibility and brand recognition.
11. Printed Materials
Think business cards, brochures, thank-you cards, or pop-up signage—anywhere you want your brand to be seen in print.
12. Online Courses or Membership Sites
If you run a digital program, use your brand photos in slide decks, video intros, or community graphics to create a cohesive learning experience.
Your Photos Are More Than Pretty Pictures
They’re tools that support your visibility, authority, and brand consistency across every touchpoint.
So if you’ve ever worried your photos would just sit in a folder—don’t.
Use them strategically, and they’ll return the investment tenfold.
Ready to get visuals that actually do something for your business? Book a discovery call or download the free Brand Shoot Planning Guide to start planning your own intentional brand session.
About the Author | Kelly Warkentin
Kelly is the founder of Kindred Brand Imagery, a Vancouver-based Branding Photography studio who specializes in creating strategic brand imagery for small business, personal brands and hospitality brands. With 8 years of experience with building her own brand, Kelly helps entrepreneurs who want to stand out, stay true to their values, and actually connect with the people they’re here to serve. When she’s not photographing clients, you’ll find her playing with her three little ones, coffee in hand, or doing some cool things on an aerial silk.
Explore the branding photography process at kindredbrandimagery.com
