In today’s digital world, your visuals and your words need to work hand in hand.
Beautiful imagery is what stops the scroll—but thoughtful, strategic content is what keeps your audience engaged.

That’s why one of the most common questions I get as a Vancouver brand photographer is:

“Do you offer brand photography services that also include social media content creation?”

Let’s dive into what that really means—and how to choose the right solution for your business.

Understanding the Difference Between Photography and Content Creation

Brand photography is all about storytelling through visuals—capturing the look, feel, and emotion behind your business.
Social media content creation, on the other hand, focuses on using those visuals strategically across your marketing channels to connect, educate, and convert your audience.

While the two go hand in hand, they’re also distinct skill sets.
A photographer helps you build your visual library—images that express who you are and what you stand for.
A content creator or digital marketer takes those visuals and turns them into posts, campaigns, and strategies that grow your audience and drive results.

In other words:
Photography gives you the “what.” Marketing helps you use it with “why” and “how.”

Why Many Brand Photographers Don’t Offer Social Media Management

Creating an intentional brand photo experience—planning concepts, locations, wardrobe, props, and storytelling moments—already involves a lot of strategy and artistry.
Adding ongoing content creation or social media management often requires a whole different level of time, expertise, and consistency.

That’s why many photographers (myself included) focus on what we do best: creating the imagery that powers your marketing.

But I also know that many business owners don’t have a dedicated marketing team—and need help using their new brand photos once the gallery is delivered.
That’s why I’ve partnered with Rags to Reaches Digital Marketing to offer collaborative solutions that bridge that gap.

Option 1: The Quarterly Content Club

Perfect for: Businesses with seasonal launches, collections, or service updates

This is a collaborative package I offer with Sherilee from Rags to Reaches Digital Marketing, designed for brands that want to stay consistent and visible throughout the year—without having to plan every detail themselves.

Each quarter, you’ll receive:

• A one-hour brand photography session, customized to your upcoming campaigns or launches
• Full digital rights use to all images created
• 10 social media posts per month, created by Sherilee to complement your new visuals and maintain cohesive, strategic messaging

It’s ideal for businesses that refresh their offerings seasonally or want to keep their social presence aligned with fresh visuals year-round.

Option 2: The Small Business Marketing Plan

Perfect for: Businesses with a tighter budget or DIY marketing approach

If your brand imagery is inconsistent—or your marketing feels like a guessing game—this package helps you reset and simplify.

You’ll get:

• A 1-hour brand photography session with full digital use of all images
• A custom social media template with industry-specific prompts
• Guidance to help you plan and schedule your own high-performing posts

It’s a great way to get professional visuals and a strategic framework you can implement on your own timeline.

Option 3: The Full Brand Re-Design Package

Perfect for: Businesses ready for a full rebrand or relaunch

This all-inclusive experience brings together the best of design, photography, and strategy.
I collaborate with Ami Demelo (brand designer) and Rags to Reaches Digital Marketing to create a seamless visual and messaging overhaul for your business.

Together, we’ll create:

• A complete brand design suite (logo, color palette, typography, and brand guidelines)
• A story-driven brand photography experience that reflects your new identity
• Social media, newsletter, and website content and copy that aligns with your refreshed brand voice and visuals

It’s everything you need to step confidently into your next chapter—with a cohesive, elevated, and conversion-ready brand.

Want to Start Smaller? Grab My Free Resource

If you’re not ready for a full service package yet, I’ve created a free guide to help you get more mileage from your existing photos:

📸 20 Ways to Use Brand Photos in Your Marketing

Inside, you’ll find practical ideas for using your brand images across your website, social platforms, and campaigns—so your investment keeps working for you long after your shoot.

So yes—while not all brand photographers offer social media content creation, collaborative options absolutely exist.

The best part? You don’t have to choose between stunning visuals and a strong marketing strategy.
With the right creative team, you can have both—authentic, story-driven images and the strategic content that helps them shine.

If you’re ready to learn more about any of the options above—or simply want to chat about what’s right for your brand—reach out here.

Together, we’ll create visuals and content that move your business forward.

About the Author | Kelly Warkentin

Kelly is the founder of Kindred Brand Imagery, a Vancouver-based Branding Photography studio who specializes in creating strategic brand imagery for small business, personal brands and hospitality brands. With 8 years of experience with building her own brand, Kelly helps entrepreneurs who want to stand out, stay true to their values, and actually connect with the people they’re here to serve. When she’s not photographing clients, you’ll find her playing with her three little ones, coffee in hand, or doing some cool things on an aerial silk.

Explore the branding photography process at kindredbrandimagery.com