“Wait… can I actually use these photos on my website?”

If you’ve ever wondered what you are and aren’t allowed to do with your brand photos, you’re definitely not alone. Image usage rights are one of the most common questions I hear—especially from small businesses and personal brands booking their first professional session.

And the good news? It doesn’t have to be confusing.

Let’s walk through what image usage rights actually mean, how licensing works in brand photography, and exactly what’s included when you book with Kindred Brand Imagery.

First—What Are Image Usage Rights?

Image usage rights explain how your business is legally allowed to use the images from your shoot.

Even though you are the subject of the photos, the photographer still owns the copyright unless otherwise stated. That’s why your image license matters—it defines:

• Where you can use the images
• How long you can use them
• What types of marketing they can support
• What isn’t permitted without additional licensing

But don’t worry—there’s no complicated legal speak here. I walk every client through their license in clear, simple terms so you feel confident and informed before you ever step in front of the camera.

What’s Included With Kindred Brand Imagery Sessions?

Every business I work with has different goals, platforms, and creative needs. That’s why every brand session is fully customized rather than one-size-fits-all.

Here’s what every full brand session includes:

✔ Professionally edited, high-resolution images

Your final photos are delivered as crisp, beautifully finished files that work across both print and digital platforms.

✔ A collaborative brand design session

We clarify your story, aesthetic, messaging, and visual direction so your photos actually support your brand (not just look pretty).

✔ Wardrobe and styling guidance

I help you choose colours, outfits, and props that feel true to your brand and work cohesively on camera.

✔ Professional hair and makeup

A polished, confidence-boosting start to your session—available by request or included depending on your session type.

✔ A session length tailored to your needs

From a focused one-hour shoot to a half-day or full-day experience.
Your session length is based on how much content you need to create.

✔ Usage rights that match the size and scope of your business

This is where Kindred Brand Imagery differs from “unlimited everything” packages.
Instead of forcing every client into the same usage terms, you only license the rights you actually need.

This means you aren’t overpaying for usage scenarios you’ll never use—like large-scale commercial campaigns or product packaging—unless your business actually needs them.

Your custom quote is based on:

• How long you plan to use the images
• Where the photos will appear (website, social, print, signage, paid ads, etc.)
• The reach of your business and marketing

If your business grows or your needs expand, you can always upgrade your license later without rebooking a shoot.

What’s Not Included in Standard Licensing?

Very few clients ever need more than a standard brand license, but here are the scenarios where you would need an extended license:

🚫 Reselling the images (example: turning them into stock photography for others)
🚫 Transferring rights to another company
🚫 Using the images for another brand you own without additional licensing
🚫 Heavily altering the images in a way that misrepresents the work (AI filters, distortions, etc.)

If you ever outgrow your initial license or need expanded advertising or print rights, I can provide an updated license—quick and straightforward.

Why Usage Rights Matter for Personal Brands and Small Businesses
Brand photography doesn’t just live on Instagram.
Most clients use their photos across:

• Websites and landing pages
• Media kits and press features
• Speaking event graphics
• Podcast or YouTube covers
• Printed brochures or signage
• Digital products or course portals

Having clarity around usage rights means you can show up everywhere your business needs you—confidently, creatively, and without worrying about fine print.

📌 Not sure what images you actually need?
Download the Free Brand Shoot Planninghttps://kindredbrandimagery.myflodesk.com/awo31o3flw Guide to build your shot list with intention.

Image Licensing FAQs

Do I need to credit my photographer when I use the images?

Nope! Credit is never required (unless a publication specifically asks for it), but it’s always appreciated.

Can I add filters or overlays?

Light editing for your feed is totally fine—just avoid heavy distortion, extreme alterations, or AI filters that misrepresent the original work.

Can I give the images to a designer, VA, or social media manager?

Absolutely. As long as they’re using the images to support your brand, you’re good.

What if I need expanded rights later?

Easy—you can purchase extended rights at any time without rebooking a full session.

Final Thoughts: Your Brand Photos Should Support Your Business With Freedom and Clarity

Your images are meant to serve your brand for months—or even years.
Clear, flexible usage rights mean you can market confidently without second-guessing what’s allowed.

And if anything ever feels unclear?
Just ask. I’ll always make sure your license matches your needs and feels empowering rather than confusing.

Ready to Create Strategic, On-Brand Images You Can Use With Confidence?

Book a Free Discovery Call →
Download the Brand Shoot Planning Guide →